Why Netflix Is Getting Into Video Games

Why Netflix Is Getting Into Video Games

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Netflix executives spoke at length about the company's video gaming aspirations.

Netflix chose video games as one of their first significant nonvideo-related business ventures because of data and intellectual property.

Netflix has revolutionized streaming video by using streaming video data to recommend content and guide original content production.

The value of the owned intellectual property has led to a global shift in media distribution towards streaming rather than widely selling programming to others.

Peters acknowledged Netflix will learn from games and refocus its investment based on what it sees is working.

He noted that gaming provides intentionality and that this will guide Netflix in making better games and creative decisions.

Peters said Netflix's intellectual property is a key differentiating factor against other rivals in the space.

Gaming won't become an independent driver of revenue any time soon. Netflix hopes what worked for video will work again for gaming.

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